CZ Brand owners face tough decisions if their brands are to connect authentically, commercially and environmentally in today’s world.

Sadly, many are spending more time doing and less time thinking. Not thinking about how to find sustainable growth, how to deliver better value or how to further advance the brand’s interests. Sense is here to help answer those questions by connecting your brand vision with your growth strategy with your tactical plans. All supported by evidence-led thinking and practical deliverables.

Save valuable time, make better strategic decisions and use strategy to define your brand’s future and decide its fortune.

Graeme Murray in branding since 1991.

A true believer in the power of brand strategy in defining where brands play and how they win. More than fifteen years’ experience gained in direct marketing and advertising agencies working in London, Amsterdam, Hong Kong, Bangkok and Prague.

Petr Skovajsa in branding since 2007.

A marketing professional with fourteen years’ experience in the international Architecture, Engineering & Construction industry. Enjoys brand strategy as much as idea generation and its execution through to conceptual idea generation.