Brand owners face tough decisions if their brands are to connect meaningfully, commercially and sustainably in today’s world.

Sadly, many are spending more time doing and less time thinking. Not thinking about how to find sustainable growth, how to deliver better value or how to further advance the brand’s interests.

/sense/ is here to help answer those questions by connecting your brand vision with your growth strategy with your tactical plans. All supported by evidence-led thinking and practical deliverables.

Save valuable time, make better strategic decisions and use strategy to define your brand’s future and decide its fortune.

Graeme Murray in branding since 1995.

A true believer in the power of brand strategy in defining where brands play and how they win. More than fifteen years’ experience gained in marketing communication working agency side in London, Amsterdam, Hong Kong, Bangkok and Prague.

Petr Skovajsa in marketing since 2007.

Marketer with both client and agency experience in the international retail, architecture, engineering & construction industry who enjoys brand strategy as much as the process of strategy prototyping, ideation and conceptual design.